Strategic Innovation

the journey of strategic innovation

Strategic Innovation is all about creating experiences. Experiences that are unique because they have never been experienced before. It's all about telling stories.. by taking a leap forward. By looking into the future. And bringing the best of it back to the present day.

Action Steps

The Past
Deep-dive Present
Future To The Present

The Past

To really change things, we need to first understand how things work. How they really work. And why they work the way they work.

We investigate you, your business and your market to find the milestones that have been the most important in your industry. We need to figure out the past in order to talk about the present or write the future.

Key activities
  • Contextual Mapping
  • Usability Testing
  • Analytics Assessment
  • Interviewing & Modeling
Key activities
  • Market Research
  • Persona Modeling
  • Scenario Mapping
  • Kano Modeling
  • Competitive Benchmarking

Deep-dive Present

Present is the closest to the future, so that is what we will spend our most time on. We want to dive to the deep end.

We work with you and your team to understand your everyday schedule. We need to be involved in as much as possible in order to create a solution that feels truly unique and efficient.

Future To The Present

We work in our creative team to figure out how technology is going to disrupt your industry and your products. We do a lot of creative thinking during this stage; we also reach out to promising technology companies working within your industry and see if any partnerships can be made between you.

When we are ready we create a presentation for you and plan the implementation or the development of our solution.

If you decide you require any further technical expertise from us, we may offer you either Product Development or Digital Strategy.

Key activities
  • Creative Modeling
  • Reaching Out
  • Wrapping Up
  • Presentation

Connect with Phycon

Here to Help

Our aim is simple but complex - to meet market demands in situations where machines and processes are not in harmony. Let's connect and see if we fit together.

Working hours
  • 8:00AM - 5:00PM GMT
  • Mon - Fri
Let's talk
  • (+39) 331 9522623